Fanstars - Sochi Olympics
Connecting Czech fans with their sporting heroes
The challenge: To create a digital platform that engaged Czech fans with the Sochi Winter Olympics.
The solution: Our Art Director created Fanstars, a smartphone app that featured a background of the night sky over the Sochi Winter Olympics. Fans could tag the stars with messages of support for their heroes. Athletes could then login and engage with their fans.
The results: Fans and athletes became closer than ever, interacting through messages and likes on the app throughout the entire event.