A pioneering social platform for healthcare professionals
The challenge: As part of AstraZeneca's digital strategy, they wanted to create a platform that would allow them to engage, serve and gain a better understanding of healthcare professionals.
The solution: We developed a Drupal-based social platform where healthcare professionals could share information about diagnoses, treatments, and experiences, and AstraZeneca could raise awareness of its products. We built a sign-up and verification process for doctors, as well as integrations with other vendors and platforms.
The result: AstraZeneca were able to go live with the first digital community for healthcare professionals. There was a strong uptake to the site and users began actively sharing medical information, diagnoses, experiences and more.