The financial side of BMW in Thailand, BMW Financial Services, was initiating a digital transformation process in 2019, and approached Fluxus for development and consultation. With the goal of greater sales and improved customer relationships, Fluxus got to work on overhauling aspects of BMW Financial Services’ customer-facing website.

Alongside several other development tools, an AWS serverless approach was selected as part of this overhaul. Integrating with services such as instant messaging app LINE, Drupal CMS, and MS CRM, serverless was an integral part of how the whole system was built. AWS’s built-in managed services and overall assurance of quality meant we could benefit from a toolkit that was confirmed to work well and derisk the program of work, rather than rolling the dice on custom-building features.

Alongside the other tools and processes used on this project, using AWS serverless allowed Fluxus to commit to a tight 6-month schedule, and deliver an outcome of qualified sales leads by the deadline of the Thailand International Motor Expo 2019. Fluxus did this by identifying the LINE messaging platform as a potential and unrealised source of sales and connected this to their CRM, linking their sales teams and potential customers. These pre-qualified leads and the improved customer experience resulted in an additional ~£24m of revenue, leading to a regional record sales year and a renewed partnership into 2020.

Fluxus offers on-demand serverless cloud development at competitive rates. Take off the pressure of AWS development and get a head start on your next project with a team of experienced cloud developers.