User Experience Design (UX)
Frictionless Customer Experience
Most people never click past the homepage – not when the UX is working against them. Our UX specialists are dedicated to designing an intuitive and effortless journey across all channels of your platform to create an engaging customer experience on any device.
A Bespoke Approach
It goes without saying that every organisation is unique. The bigger the organisation, the more complex its requirements. So it follows that a similarly unique digital solution is necessary.
When approaching the User Experience Design process, it is imperative to develop a deep understanding of business goals. It’s not just about what you’re building, but why.
What does this look like?
The process starts with an open conversation about how users will interact with the website. The key stages to this are:
- Understand. What are the requirements? Who are the personas and anti-personas? Define the user stories.
- Research. Analyse competitors. Research industry trends. Keep an eye on standards and guidelines.
- Sketch. Gather ideas and wireframe. Converge ideas, and feedback. Evaluate and iterate.
- Design. Finalise the wireframes. Create prototypes.
- Evaluate. Test with real users, gather feedback and iterate.
Fluxus has developed a simple outcome-focused lean approach aligning strategy, UX, and delivery. This provides traceability for our clients to ensure we are delivering what is needed to achieve outcomes in line with expectations. It also provides business agility for clients, giving flexibility to adapt as appropriate.
We apply time-boxing to features to ensure each stage of the project are predictably delivered on time while ensuring control for clients at a per-feature level. This lightweight agile approach is scalable, allowing us to standardise ways of working. Impact mapping is used throughout the engagement to identify the business goal of the project, and catalogue and prioritise the features required to meet that goal. The impact map puts clear and consistent communication at the heart of the project, providing a common, visual understanding of current priority areas, and progression of work.