YUBL Case Study
Powering revenue growth at YUBL by connecting brands to customers
Social messaging startup Yubl had ambitions to invite brands to join its user community. With this in mind, they turned to Fluxus for support in developing the Web Tool, an online content creation platform the brands could use to edit and share their messages.
The challenge? To quickly develop a working version of the Web Tool, then hone it in time for the app’s launch – as well as meeting the demands of today’s content creators.
- Delivered a minimum releasable version of the Web Tool in one month, eliminating risk around launch and allowing Yubl to demo and recruit sponsors in advance.
- Refined this version to launch with a highly polished product.
- Quickly adopted by brands such as Red Bull, Oxfam, Time Inc.
- Features and UX praised by content creators.