Putting BBC Top Gear in pole position for mobile users
The challenge: To help BBC Top Gear upgrade to a responsive platform and compete for mobile audiences.
The solution: We developed a mobile-friendly redesign of the BBC Top Gear website, migrated existing content and integrated external databases. Using agile working methods, we were able to deliver the new platform on time to a challenging deadline.
The results: The new BBC Top Gear site launched on schedule and is now able to attract car fans across all devices. Having integrated car model databases, it paved the way for targeted advertising and monetisation of the new platform.